My Marketing Framework: Storytelling Algebra & Enchanting Experiences

Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …

Continue Reading →

Traffic & Traction: Online Marketing

Web traffic fuels your business. Without traffic, you have no visitors to convert. With no conversions, your website is a billboard in a crowd of signs. The importance of traffic is easy to understand, but the process of gaining traffic can be confusing. Visitor count is one of the most common misunderstandings. If your website …

Continue Reading →