My Marketing Framework: Storytelling Algebra & Enchanting Experiences

Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …

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The Future of Grocery

After reading Grocery: The Buying and Selling of Food in America, my imagination got the best of me. Heinen’s is a central character in the book. It’s a fantastic grocery chain in Cleveland and Chicago. I couldn’t help but imagine the future of grocery shopping as I read the book. I had a vision. I’m …

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A Digital Marketing Install

I’m setting up the digital marketing for a 4-year-old business. This is a running log of my planning and activity. First, I need to build my stack (nerd word for toolbox). I need to collect data to inform decisions and scale communication. I need tools to accomplish the following:. Cross-channel Analytics I need to collect …

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Reflections on Jesus

Millennials are increasingly rejecting their Christian upbringing to adopt a secular mindset. The shift away from the Jesus seems to be driven by a closed-minded influence on social policy. When religion is weaponized to limit the rights of others, Millennials find an easy excuse to abandon religion. Atheists, agnostics and spiritual-but-not-religious believers are gaining popularity. …

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Reflections on Communion

When the Pastor pointed out a shorter sermon would accommodate for Communion, I skipped a breath. I had forgot about Communion. My knee started bouncing. My mind started talking. “How do you that again? I know there is bread. I hope it’s Publix bread. Do I say something? Do you eat the bread then the …

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