I had the pleasure of speaking at PCR’s Speaker Series on October 17, 2018. I shared some recent marketing lessons that I’ve learned the hard way. Here’s the deck… Master Your Message Deck …
Root’s Rools: Here’s How I Do Stuff
I’m a millennial. I’m a dude, and these are the principles governing my work. Here’s some quick background: I’m smarter than most people my height. I excel at adding fun to situations – which is a blessing and a curse. I look for impossible to ignore problems, where the consequence of inaction is inevitable. I …
Sustainability Is Misunderstood. Let Me Explain…
On a Saturday night in Chicago, I pounded my hands on our corner table. The wine shook as I punctuated my thoughts with slaps on the white tablecloth. He called me naive for thinking sustainability was relevant to his business. I was making a point. Well, I was trying to make a point. After day …
RegenJax: Upcycle Local Living
Jacksonville is home to all the qualities necessary for a truly unique and thriving city. We just need to get a little organized, and we need to come together around a unified vision. Here’s what I’m talking about: RegenJax | Upcycle Our Local Living …
My Manifesto: Rooting Health In Sustainable Food
Better nutrition. Better planet. Better life. Turns out, the future of your health will have roots in our past. Every day, technology pushes our world further into the future – and our health can’t keep up. Our health is unhappy. Our bodies expect to spend the day roaming for food, drinking uncontaminated water and living …
Holistic Wealthyness: R.A.T.E Your Happiness
We count everything. Our size. Our speed. Our scores. Our health. Our money. Our time. But at the end of your life, does simply counting make every moment of your life count? I faced this question the first time I was asked what I wanted to be when I grow up, and I’ve struggled to …
Our Soil Sucks & Carbon Dioxide’s Impact On Nutrients
As I study for my permaculture design certification, I’ve discovered shocking details about the shortcomings of our industrial agriculture system. Our routine plowing of soil destroys microorganisms that nourish the land. Plowing introduces oxygen to the soil. The oxygen temporarily fuels the growth of the microorganism populations. The spike in population leads to a spike …
My Marketing Framework: Storytelling Algebra & Enchanting Experiences
Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …
Game of Internet Thrones: The Kingdoms Controlling The Internet
The internet is a clusterfuck of communication, information and entertainment. Since the dawning of the web, we have searched for the best way to organize this chaos. Rulers emerged with the best ideas for solving these challenges. Then the internet evolved. Those rulers were dethroned. If you want to thrive online, you need to understand …
An Exercise In Oversharing
I have a bad habit. I never think to document everything I do on the internet. My virtual existence is a small shadow of my real life, and I think that’s a problem. Facebook – when I was a senior in high school – was a right of passage. You applied to colleges. You got …