Better nutrition. Better planet. Better life. Turns out, the future of your health will have roots in our past. Every day, technology pushes our world further into the future – and our health can’t keep up. Our health is unhappy. Our bodies expect to spend the day roaming for food, drinking uncontaminated water and living …
Holistic Wealthyness: R.A.T.E Your Happiness
We count everything. Our size. Our speed. Our scores. Our health. Our money. Our time. But at the end of your life, does simply counting make every moment of your life count? I faced this question the first time I was asked what I wanted to be when I grow up, and I’ve struggled to …
Our Soil Sucks & Carbon Dioxide’s Impact On Nutrients
As I study for my permaculture design certification, I’ve discovered shocking details about the shortcomings of our industrial agriculture system. Our routine plowing of soil destroys microorganisms that nourish the land. Plowing introduces oxygen to the soil. The oxygen temporarily fuels the growth of the microorganism populations. The spike in population leads to a spike …
How My Future Looks Like A Fidget Spinner
My future is a fidget spinner. Three arms orbiting around an axis, and the centripetal force of each arm propels the other arms around the axis. via GIPHY Each arm of the fidget spinner is a business or group of businesses. These businesses align with economic and personal interests. At the center of the fidget …
My Marketing Framework: Storytelling Algebra & Enchanting Experiences
Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …
An Exercise In Oversharing
I have a bad habit. I never think to document everything I do on the internet. My virtual existence is a small shadow of my real life, and I think that’s a problem. Facebook – when I was a senior in high school – was a right of passage. You applied to colleges. You got …
The Future of Grocery
After reading Grocery: The Buying and Selling of Food in America, my imagination got the best of me. Heinen’s is a central character in the book. It’s a fantastic grocery chain in Cleveland and Chicago. I couldn’t help but imagine the future of grocery shopping as I read the book. I had a vision. I’m …
Visiting Cuba
Cuba is charming, captivating and disgusting. At night – when the cigars are burning, the rum is flowing and the salsa is playing – Cuba is an enchanting place. You feel welcomed. Sometimes you feel more welcomed for your money than your personality, but you always feel safe. The sense of community is comforting. …
Bold Moves: Spend Money To Shape Jacksonville’s Future
Let’s play a game. Let’s assume there are essentially two ways for economic growth. You either add more people to the economy Or you add more productivity to a current population – which generates more money per capita to spend in the economy. Jacksonville faces headwinds on both fronts. We don’t have high-growth companies importing talented folks. …
A Digital Marketing Install
I’m setting up the digital marketing for a 4-year-old business. This is a running log of my planning and activity. First, I need to build my stack (nerd word for toolbox). I need to collect data to inform decisions and scale communication. I need tools to accomplish the following:. Cross-channel Analytics I need to collect …