Our Soil Sucks & Carbon Dioxide’s Impact On Nutrients

As I study for my permaculture design certification, I’ve discovered shocking details about the shortcomings of our industrial agriculture system. Our routine plowing of soil destroys microorganisms that nourish the land. Plowing introduces oxygen to the soil. The oxygen temporarily fuels the growth of the microorganism populations. The spike in population leads to a spike …

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My Marketing Framework: Storytelling Algebra & Enchanting Experiences

Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …

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The Future of Grocery

After reading Grocery: The Buying and Selling of Food in America, my imagination got the best of me. Heinen’s is a central character in the book. It’s a fantastic grocery chain in Cleveland and Chicago. I couldn’t help but imagine the future of grocery shopping as I read the book. I had a vision. I’m …

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Visiting Cuba

Cuba is charming, captivating and disgusting.   At night – when the cigars are burning, the rum is flowing and the salsa is playing – Cuba is an enchanting place. You feel welcomed. Sometimes you feel more welcomed for your money than your personality, but you always feel safe. The sense of community is comforting. …

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Bold Moves: Spend Money To Shape Jacksonville’s Future

Let’s play a game. Let’s assume there are essentially two ways for economic growth. You either add more people to the economy Or you add more productivity to a current population – which generates more money per capita to spend in the economy. Jacksonville faces headwinds on both fronts. We don’t have high-growth companies importing talented folks. …

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A Digital Marketing Install

I’m setting up the digital marketing for a 4-year-old business. This is a running log of my planning and activity. First, I need to build my stack (nerd word for toolbox). I need to collect data to inform decisions and scale communication. I need tools to accomplish the following:. Cross-channel Analytics I need to collect …

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