My Manifesto: Rooting Health In Sustainable Food

Better nutrition. Better planet. Better life. Turns out, the future of your health will have roots in our past. Every day, technology pushes our world further into the future – and our health can’t keep up. Our health is unhappy. Our bodies expect to spend the day roaming for food, drinking uncontaminated water and living …

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Our Soil Sucks & Carbon Dioxide’s Impact On Nutrients

As I study for my permaculture design certification, I’ve discovered shocking details about the shortcomings of our industrial agriculture system. Our routine plowing of soil destroys microorganisms that nourish the land. Plowing introduces oxygen to the soil. The oxygen temporarily fuels the growth of the microorganism populations. The spike in population leads to a spike …

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My Marketing Framework: Storytelling Algebra & Enchanting Experiences

Marketing is about creating an experience – an experience that sells. To do this, I organize my thinking into two levels: macro and micro. On the macro level, researching and planning occur. On the micro level, the activity occurs. The plan is executed. Feedback is collected. 1. Understand How Your Audience Feels via GIPHY I …

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Game of Internet Thrones: The Kingdoms Controlling The Internet

The internet is a clusterfuck of communication, information and entertainment. Since the dawning of the web, we have searched for the best way to organize this chaos. Rulers emerged with the best ideas for solving these challenges. Then the internet evolved. Those rulers were dethroned. If you want to thrive online, you need to understand …

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